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~person:"Andersen, Torben M."
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Andersen, Torben M.
Broll, Udo
Franses, Philip Hans
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Evaluating Direct Marketing Campaigns: recent findings and future research topics
Franses, Philip Hans
;
Jonker, J-J.
;
Piersma, N.
-
Erasmus Research Institute of Management (ERIM), …
-
2002
This paper contains a survey of the recent literature on the
evaluation
of direct marketing campaigns. We give an …
Persistent link: https://www.econbiz.de/10010731307
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