Beef food safety events have contributed to considerable market volatility, produced varied consumer reactions, created … policy debates, sparked heated trade disputes, and generally contributed to beef industry frustrations. Better understanding … of the forces causing observed consumer reactions in light of beef food safety events is critical for policy makers and …

A choice experiment is used to evaluate how consumers in London, Frankfurt, and Paris value beef steaks with attributes … preferences for beef steak attributes. French and German consumers have a higher willingness to pay to avoid genetically modified … feed use than British consumers, while German and British consumers would pay more for growth hormone-free beef. French and …

-Coli O157:H7 in ground beef and beef steak). The focus of this working paper is to shed new light on these previously …

information source has an impact on US consumers’ beef brand choices; 2) which labels, certifications and endorsements are chosen … different perceptions on information sources and beef brand choices. Data are collected through an on-line survey on a …

With a declining share of the domestic meat market, some beef producers are becoming more attentive to opportunities … could be supplied as retail branded beef products. Factor analysis identifies two alternative attribute bundles as branding …