Ariely, Dan; Bracha, Anat; Meier, Stephan - In: American Economic Review 99 (2009) 1, pp. 544-55
This paper experimentally examines image motivation--the desire to be liked and well regarded by others--as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image...