The study aims to identify main factors that influence academic performance of first year accounting students at UniversitiTenaga Nasional. Demographic factors, motivation factors and learning styles were investigated as factors contributing to the differences in students’ academic...

Previous research has investigated the determinants and consequences of customer loyalty, but in banking, a critical yet often neglected measure is the customer’s ‘share of wallet’ (SOW). Since some customers are more active in either investments or loans, the study, based on a survey of...