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Persistent link: https://www.econbiz.de/10009368215
We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households....
Persistent link: https://www.econbiz.de/10009020978
Replaced with revised version of paper 06/08/11.
Persistent link: https://www.econbiz.de/10009021022
A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of microwave popcorn in the East Bay area of California. Using an incomplete demand system we estimate the impact of the nutrition labels on sales of healthy (products that merit a nutrition label)...
Persistent link: https://www.econbiz.de/10011199715
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior....
Persistent link: https://www.econbiz.de/10011143099