Berning, Joshua P.; Chouinard, Hayley; McCluskey, Jill J. - Zwick Center for Food and Resource Policy, Department … - 2009
A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of microwave popcorn in the East Bay area of California. Using an incomplete demand system we estimate the impact of the nutrition labels on sales of healthy (products that merit a nutrition label)...