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~language:"und"
~person:"Brambach, Gabriele"
~person:"Hentze, Philipp"
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Premiummarke - quo vadis?
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Retail pricing strategies during the introduction of the Euro - Up to now retailers' low and premium price range policies during the introduction of the Euro have not been analysed...
Brambach, Gabriele
;
Haas, Alexander
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
),
pp. 30-34
Persistent link: https://www.econbiz.de/10007108312
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