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~language:"und"
~person:"Bruhn, Manfred"
~person:"Dietl, Helmut"
~person:"Oelsnitz, Dietrich von der"
~person:"Zagóra-Jonszta, Urszula"
~subject:"Marketing"
~subject:"Theorie"
~subject:"Unternehmen"
~subject:"Ökonomische Ideengeschichte"
~type_genre:"Collection of articles of several authors"
~type_genre:"Systematic review"
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Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
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)
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1994
Persistent link: https://www.econbiz.de/10000891814
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