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Modeling Advertising Expenditures and Spillover Effects Applied to the U.S. Non-Alcoholic Beverage Industry: Vector Autoregression (VAR) and Polynomial Distributed Lag (PDL) Approa...

Dharmasena, Senarath; Capps Jr., Oral; Bessler, David A. - Agricultural and Applied Economics Association - AAEA - 2012

The non-alcoholic beverage market in the U.S. is a multi-billion dollar industry growing steadily over the past decade. Also, non-alcoholic beverages are among the most heavily advertised food and beverage groups in the United States. Several studies pertaining to non-alcoholic beverages...

Persistent link: https://www.econbiz.de/10010881070

Impact of Food Contamination on Brands: A Demand Systems Estimation of Peanut Butter

Bakhtavoryan, Rafael; Capps Jr., Oral; Salin, Victoria - In: Agricultural and Resource Economics Review 41 (2012) 3

A 2007 food-borne illness incident involving peanut butter is linked with structural change in consumer demand. Compensated and uncompensated own- and cross-price elasticities and expenditure elasticities were calculated for leading brands before and after the product recall using the Barten...

Persistent link: https://www.econbiz.de/10010911085

Spatial Price Competition in the Non-Alcoholic Beverage Industry in the United States

Dharmasena, Senarath; Capps Jr., Oral - Agricultural and Applied Economics Association - AAEA - 2012

Persistent link: https://www.econbiz.de/10010916641

ANALYSIS OF MARKETING MARGINS IN THE U.S. LAMB INDUSTRY

Capps Jr., Oral; Byrne, Patrick J.; Williams, Gary W. - In: Agricultural and Resource Economics Review 24 (1995) 2

Factors affecting marketing margins were identified and assessed using a relative price spread technique. Margins were … disaggregated into slaughter-to-wholesale and wholesale-to-retail for a more complete understanding. Marketing costs, concentration … marketing costs also explained the variation in margins. A higher degree of price transmission from slaughter-to-wholesale level …

Persistent link: https://www.econbiz.de/10005320606

Marketing - quo vadis? : Herausforderungen und Entwicklungsperspektiven des Marketing aus Unternehmenssicht

Meffert, Heribert; Kirchgeorg, Manfred - 1994

Persistent link: https://www.econbiz.de/10004210110

Market Competitiveness and Demographic Profiles of Dairy Alternative Beverages in the United States: The Case of Soymilk

Dharmasena, Senarath; Capps Jr., Oral - Southern Agricultural Economics Association - SAEA - 2012

Data from U.S. households for year 2008 were used in examining market competitiveness of soymilk using tobit procedure. Unconditional own- and cross-price elasticities are larger than their conditional counterparts. Income, age, employment status, education level, race, ethnicity, region and...

Persistent link: https://www.econbiz.de/10009421027

Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and...

Persistent link: https://www.econbiz.de/10009203352

Effectiveness of Marketing Order 906 in Promoting Sales of Texas Grapefruit and Oranges

Williams, Gary W.; Capps Jr., Oral; Palma, Marco A. - Agricultural and Food Policy Center (AFPC), Department … - 2007

This study of the effectiveness of Marketing Order 906 in promoting Texas grapefruit and oranges was requested by TVCC …

Persistent link: https://www.econbiz.de/10009203354

The Economic Effectiveness of the Cotton Checkoff Program

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

This report is an empirical analysis of the effectiveness of the marketing/promotion, nonagricultural research, and …

Persistent link: https://www.econbiz.de/10009203364

Is the Lamb Promotion Still Working?

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2008

This objective of this study is to update last year’s analysis of the effectiveness of the lamb advertising and promotion program of the American Lamb Board (ALB). The main conclusion is that the lamb checkoff program is still working effectively to increase lamb consumption and sales in the...

Persistent link: https://www.econbiz.de/10009203373