Showing 1 - 10 of 21
The purpose of this paper is to examine the vertical relationship between the manufacturers of ready-to-eat cereals (RTEC) and the retailers in the Boston area. The study uses highly disaggregated (supermarket and brand level ) monthly data from Information Resources Inc (IRI) from 1995 to...
Persistent link: https://www.econbiz.de/10005500342
Persistent link: https://www.econbiz.de/10005510731
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10005510739
Duration intervals measure the dynamic impact of advertising on sales. More precise, the p per cent duration interval measures the time lag between the advertising impulse and the moment that p per cent of its effect has decayed. In this paper, we derive an expression for the duration interval...
Persistent link: https://www.econbiz.de/10010731552
support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …
Persistent link: https://www.econbiz.de/10010731719
milk marketing channel this paper is for you. The last two questions and answers are the MUST READ section of this paper …
Persistent link: https://www.econbiz.de/10010777235
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …
Persistent link: https://www.econbiz.de/10010837477
To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...
Persistent link: https://www.econbiz.de/10010837589
Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial …
Persistent link: https://www.econbiz.de/10010911086
This article extends the Berry, Levinsohn, Pakes (1995) model to include retail services by Boston supermarkets in an equilibrium model of breakfast cereals and then tests alternative vertical pricing games between manufacturers and supermarkets to ascertain who’s got the pricing power....
Persistent link: https://www.econbiz.de/10010913415