Showing 1 - 10 of 21
Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial …
Persistent link: https://www.econbiz.de/10010911086
This article extends the Berry, Levinsohn, Pakes (1995) model to include retail services by Boston supermarkets in an equilibrium model of breakfast cereals and then tests alternative vertical pricing games between manufacturers and supermarkets to ascertain who’s got the pricing power....
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Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10005310639
This paper documents the extent of cooperative penetration into branded dairy product markets and presents case study evidence on competitive strategies in the skim/low fat milk, whole milk, cottage cheese, butter, margarine, and ice cream markets. We employ data for 51 local market areas from...
Persistent link: https://www.econbiz.de/10005310655
This paper reports econometric estimation of brand level demand (AIDS) elasticities for regular carbonated soft drinks using Information Resources, Inc. panel data. Own and cross price elasticities are used to measure actual and hypothetical market power that would arise from potential mergers...
Persistent link: https://www.econbiz.de/10009320451
We propose to estimate the parameters of the Market Share Attraction Model (Cooper and Nakanishi, 1988; Fok and Franses, 2004) in a novel way by using a nonparametric technique for function estimation called Support Vector Regressions (SVR) (Smola, 1996; Vapnik, 1995). Traditionally, the parameters of...
Persistent link: https://www.econbiz.de/10008691635
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …
Persistent link: https://www.econbiz.de/10010837477
To assess the attitudes with respect to the quality of banks’ service levels, we use survey data amongst more than 250 Chief Financial Officers (CFOs) of a range of Netherlands-based companies. These companies range from small to very large (including multinationals as Philips and Shell)...
Persistent link: https://www.econbiz.de/10010837589