A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...

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This article examines the preferences revealed by three non-hypothetical experiments. We found that WTP estimates from the choice experiment are the highest, followed by that of contingent valuation methods, and then experimental auctions. Our results also suggest that the discrepancies among...

This study uses survey data collected in-person at farmers markets across Nevada to compare the demographics, preferences, and lifestyle habits of fresh vegetable consumers to contribute to the exist­ing body of work examining organic and local food consumption patterns. Specifically, we...

Replaced with revised version of paper 07/14/11.

Another version will replace the current draft

Differentiating products through labeling has been shown to be an effective strategy for increasing market share and pricing over undifferentiated products. This study examines consumer willingness to pay for multiple labeled (by both production type and origin) differentiated produce among...