Miles, M; Darroch, J - 2008
Market-Driving Behavior: The Role of Entrepreneurship,by Minet Schindehutte, MikeMorris, and Akin Kocak. We will discusseach … between marketingand entrepreneurship in the SME context. We hope that this issue will stimulate furtherempirical and … conceptual research at the marketing/entrepreneurship interface that is bothmanagerially useful and academically constructive. …