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An appraisal of Markov brand-switching models
Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10002116249
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A comparison of American and British repeat-buying habits
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of marketing research : JMR 5 (1968) 1, pp. 29-33
Persistent link: https://www.econbiz.de/10002116258
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A model of multi-brand buying
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of marketing research : JMR 7 (1970) 1, pp. 77-84
Persistent link: https://www.econbiz.de/10002116306
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An experiment in brand choice
Charlton, P.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 13 (1976) 2, pp. 152-160
Persistent link: https://www.econbiz.de/10001991195
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Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 307-314
Persistent link: https://www.econbiz.de/10001911494
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Non-awareness and non-usage
Bird, Michael; Ehrenberg, A. S. C. - In: Journal of advertising research 6 (1966) 4, pp. 4-8
Persistent link: https://www.econbiz.de/10001911505