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Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

Evans, David S.; Hagiu, Andrei; Schmalensee, Richard - The MIT Press

profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform … phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive …

Persistent link: https://www.econbiz.de/10005756528

Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

Evans, David S.; Hagiu, Andrei; Schmalensee, Richard - The MIT Press

Persistent link: https://www.econbiz.de/10004973283

The Online Advertising Industry: Economics, Evolution, and Privacy

Evans, David S. - In: Journal of Economic Perspectives 23 (2009) 3, pp. 37-60

Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the Internet and as more advertisers shift spending to online technologies. The expansion of Internet-based advertising is transforming the...

Persistent link: https://www.econbiz.de/10008622145

Information technology and organizations : challenges of new technologies

Khosrowpour, Mehdi - 1994

Persistent link: https://www.econbiz.de/10004147299

Cases on information technology management in modern organizations

Liebowitz, Jay (contributor); Khosrowpour, Mehdi (contributor) - 1997

Persistent link: https://www.econbiz.de/10004454071