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~person:"Fairlie, Robert W."
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Fairlie, Robert W.
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-
Marketing
Kleinaltenkamp, Michael
-
2006
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2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
Kleinaltenkamp, Michael
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2006
Persistent link: https://www.econbiz.de/10004909849
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Marketing
-Einführung : Grundlagen Überblick Beispiele
Kuß, Alfred
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2009
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4., überarbeitete und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10004943710
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