Beard, T. Randolph; Ford, George; Saba, Richard - In: International Journal of the Economics of Business 13 (2006) 2, pp. 217-228
In this paper, we offer a hybrid approach to merger simulation in which we allow rather extensive pre-testing to suggest the 'correct', or most desirable, form for the underlying demand curves. Our application is the merger between the large mobile telephone companies Cingular and AT&T Wireless...