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The importance of private labels in food retailing
Boyd, Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10003500158
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Brand choice as a probability process
Frank, Ronald E. - In: The journal of business : B 35 (1962) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10002209568
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Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.; Douglas, Susan P.; Polli, Ronaldo E. - In: The journal of business : B 41 (1968) 2, pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
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Is brand loyalty a useful basis for market segmentation?
Frank, Ronald E. - In: Journal of advertising research 7 (1967) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002209678
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Market segmentation and the effectiveness of a brand's price and and dealig policies
Frank, Ronald E.; Massy, William F. - In: The journal of business : B 38 (1965) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10002209713
Cover Image
The importance of private labels in food retailing
Boyd jr., Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10002026764