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Please contact William Allender (William.Allender@asu.edu) for a copy of the manuscript that goes with this poster.
Persistent link: https://www.econbiz.de/10010881141
A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...
Persistent link: https://www.econbiz.de/10010881164
Policymakers have suggested the use of taxes to raise the relative cost of buying fast food. Yet, little is known of the structure of demand for food-away-from-home (FAFH) in general. This study provides estimates of the price-elasticity of demand for four different types of FAFH using a new...
Persistent link: https://www.econbiz.de/10010913953
This article examines the preferences revealed by three non-hypothetical experiments. We found that WTP estimates from the choice experiment are the highest, followed by that of contingent valuation methods, and then experimental auctions. Our results also suggest that the discrepancies among...
Persistent link: https://www.econbiz.de/10010915055
Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty …
Persistent link: https://www.econbiz.de/10005012600
Persistent link: https://www.econbiz.de/10009002422
differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP … practice of differential marketing strategies. …
Persistent link: https://www.econbiz.de/10009020925
Persistent link: https://www.econbiz.de/10009021019
Replaced with revised version of paper 07/14/11.
Persistent link: https://www.econbiz.de/10009021025
Another version will replace the current draft
Persistent link: https://www.econbiz.de/10009021526