One of the key dimensions of business is marketing and when we say marketing we talk about creating more revenue every second. Sales are an important key to success for revenue generation and for this purpose various marketing strategies have been developed. Sales are always driven by...

This study investigates and interrogates the impact of various marketing strategies on the sales of major multinational pharmaceutical companies in Pakistan; include Abbott, GSK and Aventis, while applying the censored regression. Besides interrogating the possible impacts of various marketing...

This paper is an attempt to interrogate and examine the unstoppable short fall of energy which has been paralyzing the life of Karachi for decades. The monthly data for the period of Jan-2009 to Dec-2011 has been interrogated while using the Pearson correlation, Vector Auto regression (VAR) and...