Akaichi, Faical; Nayga Jr., Rodolfo M.; Gil, Jose Maria - Agricultural and Applied Economics Association - AAEA - 2010
This paper proposes the use of multi-unit auctions in studying consumers’ willingness to pay (WTP) for food products in a multi-unit shopping scenario. We show how this method can overcome the limitations of single-unit experimental auctions in obtaining useful information related to WTP for...