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Consumer Willingness to Pay for Nano-packaged Food Products: Evidence from Eye-tracking Technology and Experimental Auctions

Katare, Bhagyashree; Yue, Chengyan; Hurley, Terrance M. - Agricultural and Applied Economics Association - AAEA - 2013

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...

Persistent link: https://www.econbiz.de/10010916355

Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers

Goddard, Ellen W.; Boxall, Peter C.; Emunu, John Paul; … - Department of Resource Economics and Environmental … - 2007

. Further specific research on the reasons why consumers purchase organic would allow the industry to develop better marketing …

Persistent link: https://www.econbiz.de/10005014765

Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising

Goddard, Ellen W.; Shank, Benjamin; Panter, Chris; … - Department of Resource Economics and Environmental … - 2007

The Canadian chicken industry has operated under supply management since the mid-1970s. Canadian consumer preferences for chicken have grown dramatically since then possibly in response to concerns about health and the levels of fat and cholesterol in red meats. However Canadian consumers are...

Persistent link: https://www.econbiz.de/10005014767

Value-Added Meat: Measuring Past Successes and Predicting Future Winners

Goddard, Ellen W.; Schram, Craig; Huang, Wenzhao; Yang, Jun - Department of Resource Economics and Environmental … - 2010

credence attribute, by degree of processing and by marketing strategies. The literature suggests that one of the most important … product introductions or changes in product quality are shown, in this report, to be accompanied by significant marketing … itself as being 100% grain fed. Marketing strategies, such as working with the Health Check™ program of the Heart and Stroke …

Persistent link: https://www.econbiz.de/10009216596

Traceability -- A Literature Review

Trautman, Dawn; Goddard, Ellen W.; Nilsson, Tomas K.H. - Department of Resource Economics and Environmental … - 2008

sharing information. Value is added to participants in the marketing chain through traceability in the form of reduced … marketing system in order to satisfy trade restrictions in the case of animal diseases and country of origin labelling, to name …

Persistent link: https://www.econbiz.de/10004974016

Do Native and Invasive Labels Affect Consumer Willingness to Pay for Plants? Evidence from Experimental Auctions

Yue, Chengyan; Hurley, Terrance M.; Anderson, Neil O. - Agricultural and Applied Economics Association - AAEA - 2009

The ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the...

Persistent link: https://www.econbiz.de/10005000508

Are consumers willing to pay more for biodegradable containers than for plastic ones? Evidence from hypothetical conjoint analysis and nonhypothetical experimental auctions

Yue, Chengyan; Hall, Charles R.; Behe, Bridget K.; … - Agricultural and Applied Economics Association - AAEA - 2010

This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the...

Persistent link: https://www.econbiz.de/10009020469

Consumer's behaviour with respect to meat demand in the presence of animal disease concerns: the special case of consumers who eat bison, elk, and venison

Myae, Aye C.; Goddard, Ellen W. - Agricultural and Applied Economics Association - AAEA - 2010

Prion diseases have raised concerns in consumer’s minds about food safety associated with meat world-wide. Bovine Spongiform Encephalopathy (BSE) and Chronic Wasting Disease (CWD) both exist in Canada and consumer markets for beef, bison, elk and deer may have been affected by the diseases....

Persistent link: https://www.econbiz.de/10009020808

Heterogeneous Consumer Preferences for Nanotechnology and Genetic-Modification Technology in Food Products

Yue, Chengyan; Zhao, Shuoli; Kuzma, Jennifer - Agricultural and Applied Economics Association - AAEA - 2014

This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in...

Persistent link: https://www.econbiz.de/10011068768