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The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2004

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

Persistent link: https://www.econbiz.de/10010882510

Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets

Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2000

the other options producers and processors have for marketing their product (e.g., non-advertising promotion, research …

Persistent link: https://www.econbiz.de/10010882511

Optimal Temporal Policies in Fluid Milk Advertising

Vande Kamp, Philip R.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 1998

Persistent link: https://www.econbiz.de/10010882527

Coupon Redemption and Its Effect on Household Cheese Purchases

Dong, Diansheng; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2003

By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values are taken into account in the model to correct for the selectivity bias. The correlations among the...

Persistent link: https://www.econbiz.de/10010882545

Evaluating Generic Dairy Advertising impacts on Retail, Wholesale, and Farm Milk Markets

Kaiser, Harry M.; Forker, Olan D.; Lenz, John E.; Sun, … - In: Journal of Agricultural Economics Research, 4

This article develops a dynamic econometric model of the national dairy industry to simulate the Impacts of generic advertising on the demand for milk and dairy products, farm and consumer prices, and producer welfare Two advertising scenarios are analyzed (1) a historic scenario, and (2) a...

Persistent link: https://www.econbiz.de/10010910458

The Comparison of three Non-hypothetical Valuation Methods: Choice Experiments, Contingent Valuation, and Experimental Auction

Xie, Jing; Gao, Zhifeng - Southern Agricultural Economics Association - SAEA - 2013

This article examines the preferences revealed by three non-hypothetical experiments. We found that WTP estimates from the choice experiment are the highest, followed by that of contingent valuation methods, and then experimental auctions. Our results also suggest that the discrepancies among...

Persistent link: https://www.econbiz.de/10010915055

Purchase Intention Effects in Experimental Auctions and Real Choice Experiments

Xie, Jing; Gao, Zhifeng; House, Lisa - Agricultural and Applied Economics Association - AAEA - 2013

This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...

Persistent link: https://www.econbiz.de/10010915967

Valuing Information on GM Foods in the Presence of Country-of-Origin Labels

Xie, Jing; Kim, Hyeyoung; House, Lisa - Agricultural and Applied Economics Association - AAEA - 2012

Persistent link: https://www.econbiz.de/10010916737

The Impact of Generic Fluid Milk and Cheese Advertising on Regulated Dairy Product Markets: A System Dynamics Analysis

Nicholson, Charles F.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2007

Persistent link: https://www.econbiz.de/10010921200

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