We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … costs rise. This may result in lower firm profits when search costs increase. We extend the basic model by allowing for firm …

We present an oligopoly model where a certain fraction of consumers engage in costly non-sequential search to discover … prices. There are three distinct price dispersed equilibria characterized by low, moderate and high search intensity … equilibrium consumers' search intensity, and(ii) to the status quo number of firms.For instance, when consumers search with low …

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … costs rise. This may result in lower firm profits when search costs increase. We extend the basic model by allowing for firm …