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Persistent link: https://www.econbiz.de/10009021571
been involved in marketing local foods to interested consumers. We study the business strategies that food consumer … versus less intense users of these promotion strategies. Unlike previous studies, the emphasis for this study is on promotion/marketing …
Persistent link: https://www.econbiz.de/10010880351
A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The...
Persistent link: https://www.econbiz.de/10010881164
According to the USDA National Nutrient Database for bison, the bison nutrient benefits include higher protein level, lower calories, lower fat, and lower cholesterol compared to various commercial meats, like skinless-chicken, beef, pork, lamb, and salmon. This study investigates how consumers...
Persistent link: https://www.econbiz.de/10010915039
This article examines consumers’ preference for three types of orange juice in China. Two non-hypothetical experiments, Real Choice Experiments and Experimental Auctions were used in the study. We found that WTP estimates from real choice experiment are significantly higher than auction bids,...
Persistent link: https://www.econbiz.de/10010915967
The recent wide fluctuations in diesel fuel costs and subsequent trucking costs has raised speculation within the produce industry of potential structural shifts in the location of production. Recent increases in demand for local produce seem to further support speculation toward this end. A...
Persistent link: https://www.econbiz.de/10005311017
This study offers insights on consumer acceptance and willingness to pay for three value-added blueberry products. A modified payment card approach was used. The analytical framework adopted allows the researcher to attach straightforward economic interpretation to the estimated impacts of...
Persistent link: https://www.econbiz.de/10009368778
This paper investigates how the demand for orange juice is affected by the demographics of consumers. There are many variables in the orange juice demand equation and demographics are only one. Demographic variables are important in determining the tastes and preferences of different regions....
Persistent link: https://www.econbiz.de/10005503451
Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...
Persistent link: https://www.econbiz.de/10008922571
The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally...
Persistent link: https://www.econbiz.de/10008922588