The search literature assumes that consumers know which firms sell products they are looking for, but are unaware of … the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this …

We present an oligopoly model where a certain fraction of consumers engage in costly non-sequential search to discover … prices. There are three distinct price dispersed equilibria characterized by low, moderate and high search intensity … equilibrium consumers' search intensity, and(ii) to the status quo number of firms.For instance, when consumers search with low …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …

The search literature assumes that consumers know which firms sell products they are looking for, but are unaware of … the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this …

We present an oligopoly model where a certain fraction of consumers engage in costly non-sequential search to discover … prices. There are three distinct price dispersed equilibria characterized by low, moderate and high search intensity … equilibrium consumers' search intensity, and<BR> (ii) to the status quo number of firms.<BR> For instance, when consumers search …

. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …