marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

labeling regulation influence agribusiness’ future product development and marketing strategies. Non-hypothetical choice …

adopting different marketing strategies to promote fresh potatoes to the different market segments. …

of produce. In response, the industry has adopted marketing agreements to ensure consistency of product safety. Contracts …-agent model to examine how the inclusion of a marketing agreement influences the behavior of growers and processors under … under the contract with a marketing agreement (2) contract parameters change in similar manner under the two contracts (3 …