for owner-managers making marketing decisions. We assess whether managerial/firm characteristics directly affect the …

expected utility theory, is related to several marketing alternatives, but does not exhibit substantially greater explanatory …

explains why we observe marketing channel structures despite the different contract preferences of the parties involved. The … risk perceptions, along with marketing institutions like futures markets, shape interorganizational relationships. …

We examine the interaction of marketing channel members and the influence of these interactions on incentives …, coordination costs, and risk allocation strategies in a food marketing channel. For this purpose we specify a three-stage principal …-agent marketing channel model involving producers, wholesalers, retailers and a futures market. We compare the situation with and …

In an effort to improve marketing of their products, many farmers use market advisory services (MAS). To date, there is … their marketing plans, and how they choose among these services. Based on the literature on consulting services usage, a … the match between the MAS and the farmer's marketing philosophy drive MAS usage. To account for possible heterogeneity …

We specify a principal-agent marketing channel involving producers, wholesalers, retailers and a futures market. Our … vertical contracts and, by using annual data, their production horizon. The Dutch ware potato marketing channel and its futures …