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Does the Name Matter? Developing Brands for Patented Fruit Varieties

Rickard, Bradley J.; Schmit, Todd M.; Gomez, Miguel I.; … - Charles H. Dyson School of Applied Economics and … - 2011

Brands have largely been absent for fresh produce products; however, apples are one notable exception whereby varieties partially take the place of brands. Studying the role of brands in this market is particularly interesting given the introduction of several patented or socalled managed apple...

Persistent link: https://www.econbiz.de/10010882446

Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2004

Escalating media advertising costs have prompted shifts away from advertising to non-advertising promotion activities in the dairy industry’s generic commodity promotion program. As advertising budgets become tighter, determining the optimal allocation of these funds becomes particularly...

Persistent link: https://www.econbiz.de/10010882510

Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine

Perla, Joseph M.; Rickard, Bradley J.; Schmit, Todd M. - In: Agricultural and Resource Economics Review 43 (2014) 1

There is increasing interest in local foods among consumers in the United States and a rise in offerings of local products in restaurants. We use Zagat survey data and restaurant-specific menu information to estimate factors that influence the availability of New York State (NYS) wine in 1,401...

Persistent link: https://www.econbiz.de/10010911092

Strategic Marketing Conference Proceedings 2007

Schmit, Todd M.; Weybright, Robert J. - Charles H. Dyson School of Applied Economics and … - 2008

Persistent link: https://www.econbiz.de/10010913698

Rural Supply and Marketing Cooperatives in China: Historical Development, Problems, and Reform

Guo, Xiangyu; Schmit, Todd M.; Henehan, Brian M. - In: Journal of Rural Cooperation 36 (2008) 2

The historical development and performance of rural supply and marketing cooperatives (SMCs) in China are examined and …

Persistent link: https://www.econbiz.de/10010915577

Assessing barriers to expansion of farm-to-chef sales: a case study from upstate New York

Schmit, Todd M.; Hadcock, Stephen E. - Charles H. Dyson School of Applied Economics and … - 2010

address questions raised by CCB related to expanding farm-to-chef marketing in their area. Common barriers for restaurants … future channel strategies and utilization of farm-to-chef marketing, as farms are already benefiting from strong direct … marketing channels and restaurants procuring local products from these channels. …

Persistent link: https://www.econbiz.de/10010921193

Measuring the Impacts of Generic Fluid Milk and Cheese Advertising: A Time-Varying Parameter Application

Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 2002

Previous constant-parameter demand models have estimated generic advertising elasticities for cheese to be below that for fluid milk. We relax this assumption, allowing for generic advertising response to vary over time. Cheese advertising elasticities were found below fluid milk up until the...

Persistent link: https://www.econbiz.de/10010921531

An Economic Analysis of Generic Egg Advertising in California, 1985-1995

Schmit, Todd M.; Reberte, J. Carlos; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 1996

Persistent link: https://www.econbiz.de/10010921545

Identifying the Extensive and Intensive Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese

Schmit, Todd M.; Chung, Chanjin; Dong, Diansheng; … - Charles H. Dyson School of Applied Economics and … - 2001

A two-step sample selection model is used to estimate household demand equations for fluid milk and cheese products incorporating national generic advertising. This approach allows us to disentangle the incidence of the advertising effect on the probability of purchase and changes in the level...

Persistent link: https://www.econbiz.de/10010921566

An Ex Post Evaluation of Generic Egg Advertising in the U.S.

Reberte, J. Carlos; Schmit, Todd M.; Kaiser, Harry M. - Charles H. Dyson School of Applied Economics and … - 1996

Persistent link: https://www.econbiz.de/10010921581