Dietl, Helmut; Duschl, Tobias; Franck, Egon; Lang, Markus - Institut für Strategie und Unternehmensökonomik … - 2009
This paper develops a model of a professional sports league with network externalities by integrating the theory of two-sided markets into a contest model. In professional team sports, the competition of the clubs functions as a platform that enables sponsors to interact with fans. In these...