The objective of this research was to estimate adults' willingness to pay to reduce health risks to their or other families's infants, the latter to test for altruism. A choice experiment was conducted by having adults pay for bottled water for infants to reduce infants' exposure to nitrates in...

Dichotomous choice willingness to pay questions are often used to determine the value visitors place on nature-based recreation. Ambiguity in wording can result in the use of information that does not necessarily reflect visitors’ true WTP. For example, depending on the specificity of the...