The IFAMR is published quarterly by the International Food and Agribusiness Management Assocation. The complete library can also be found at www.ifama.org

The Ifamr is published quarterly by IFAMA. www.ifama.org

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...

Retail pricing strategies incorporate promotions, sales, and rigidities. A number of models have been proposed in particular to explain the occurrence of sales. Focussing on the market for fresh foods the model by Varian and the loss leader argument seem to be intuitively best fitting to the...

The International Food and Agribusiness Management Review is the published by IFAMA. www.ifama.org