Maroofi, Fakhraddin; Jamshidinavid, Babak; Halashi, Mahbobeh - In: International Journal of Academic Research in … 2 (2012) 4, pp. 30-52
In this research we investigate the relationship between marketing knowledge management (MKM) and performance in Iranian telecommunications organizations (ITOs). A quantitative methodology is adopted in which a model is developed. An extremely structured questionnaire is developed and...