This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At...

The attention on so-called functional foods has been growing as consumers become more concerned with diet and nutrition. This article aims to measure consumers response to apples with naturally enriched antioxidant coatings. Surveys were conducted in grocery stores in Seattle, Washington and...