Showing 1 - 5 of 5
Purpose This paper aims to explore the implications of service dominant logic (SDL) on the marketing/entrepreneurship … entrepreneurship to explore the value of SDL for entrepreneurial marketing organizations. Findings This paper offers insights on: the … implications of SDL for entrepreneurship; the value of co-creation in an entrepreneurial context; and an exploration of risk and co …
Persistent link: https://www.econbiz.de/10009484278
Market-Driving Behavior: The Role of Entrepreneurship,by Minet Schindehutte, MikeMorris, and Akin Kocak. We will discusseach … between marketingand entrepreneurship in the SME context. We hope that this issue will stimulate furtherempirical and … conceptual research at the marketing/entrepreneurship interface that is bothmanagerially useful and academically constructive. …
Persistent link: https://www.econbiz.de/10009484337
Purpose The purpose of this paper is to conceptually and empirically explore the antecedents and consequences of entrepreneurial burnout that is burnout related to the process of discovery or creation of attractive economic opportunities, the assessment of these opportunities, and the decision...
Persistent link: https://www.econbiz.de/10009484359
Since Venkatramans (1989) research on communicative adopters, little attention has been directed toward this segment of consumers who are often very important actors in the adoption process. This research is designed to examine whether Venkatraman's (1989) communicative adopter concept is...
Persistent link: https://www.econbiz.de/10009484360
Purpose The purpose of this paper is to better define the contribution of entrepreneurship to theadvancement of … ofentrepreneurship to normative macro-marketing are largely absent.Practical implications The marketing/entrepreneurship interface … integrates literature from a variety of perspectives from marketingand related fields, and maps the marketing/entrepreneurship …
Persistent link: https://www.econbiz.de/10009484391