The search literature assumes that consumers know which firms sell products they are looking for, but are unaware of … the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this …

We present an oligopoly model where a certain fraction of consumers engage in costly non-sequential search to discover … prices. There are three distinct price dispersed equilibria characterized by low, moderate and high search intensity … equilibrium consumers' search intensity, and(ii) to the status quo number of firms.For instance, when consumers search with low …

The search literature assumes that consumers know which firms sell products they are looking for, but are unaware of … the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this …