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betweenfirms,thereby lowering prices and increasing economic welfare. This paperpresents a search model that provides a different …, but reduce prices when consumers search intensityis high. These different comparative statics results may explain themixed …
Persistent link: https://www.econbiz.de/10011257322
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to different groups of customers, or to the entiremarket. Pure strategy equilibria do not exist and thus marketsegmentation cannot occur surely. Equilibria exhibit random...
Persistent link: https://www.econbiz.de/10011255542
We present an oligopoly model where a certain fraction of consumers engage in costly non-sequential search to discover … prices. There are three distinct price dispersed equilibria characterized by low, moderate and high search intensity … equilibrium consumers' search intensity, and(ii) to the status quo number of firms.For instance, when consumers search with low …
Persistent link: https://www.econbiz.de/10011255756