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Interbrand choice, media mix and market performance
Porter, Michael E. - In: The American economic review 66 (1976) 2, pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
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New developments in the theory of monopolistic competition
Butters, Gerard R.; Porter, Michael E.; Spence, Michael - In: The American economic review 66 (1976) 2, pp. 392-414
Persistent link: https://www.econbiz.de/10001973697