Moraga-González, José-Luis; Sándor, Zsolt; … - C.E.P.R. Discussion Papers - 2015
demand with optimal consumer search. Consumers first choose which products to search; then, once they learn the utility they … characteristics but also from variation in the costs of searching them. We apply the model to the automobile industry. Our search cost … estimate is highly significant and indicates that consumers conduct a limited amount of search. Estimates of own- and cross …