present consumers with product options. Presenting the best alternatives reduces search costs associated with a consumer … the underlying ranking and the consumer's search process. We use novel data on consumer click-stream behavior from a major …-based ranking, our model accounts for the rapidly changing prices that characterize the hotel industry, consumers' expected search …

This paper provides a method to estimate search costs in an environment in which consumers are uncertain about the … provides bounds on the search costs that can rationalize observed search and purchasing behavior. Using individual …-specific data on web browsing and purchasing behavior for electronics sold online we show how to use these bounds to estimate search …