Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - International European Forum on Innovation and System … - 2012
pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …