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Entrepreneurship and the Management of Innovation in the Global Marketplace: The Incat Story

Wickham, MD - 2005

however, Incats major creditor placed the company into temporary receivership management, citing cash-flow issues and fears … that it may not be able to honour its interest payment obligations. (The receivership management was lifted in 2003, when … ship design and construction, and management issues he faced internationalising his entrepreneurial activities. …

Persistent link: https://www.econbiz.de/10009484268

The voluntary CSR disclosure in corporate annual reports: Evidence from Australia

Andrew, N; Wickham, MD - 2010

The relationship between credible Corporate Social Responsibility (CSR) performance and desirable firm outcomes is well established in corporate governance literature. Over the past two decades in particular, there has been an increased recognition of this relationship in the business community...

Persistent link: https://www.econbiz.de/10009484296

Thana-marketing strategy: Exploring the 8Ps that dare not speak their name

Wickham, MD - 2009

The Extended MM has evolved to become one of the fundamental concepts underpinning marketingtheory and strategy development. The ability to conceptualise and integrate the 8Ps of marketinginto a coherent Extended Marketing Mix (MM) strategy demands the firm to answer a number ofimportant...

Persistent link: https://www.econbiz.de/10009484302

Ecotourism and strategic management: the current state of play

Crispin, SH; Wickham, MD - 2010

The aim of this paper is to explore the current state of academic knowledge on the strategic management of ecotourism … the processes of strategic management in ecotourism firms, and the types of resources and capabilities necessary to ensure …

Persistent link: https://www.econbiz.de/10009484338

Organising IMC roles and functions in the business-to-business network environment

Hall, LE; Wickham, MD - 2008

As products and distribution channels become more homogenised, and competing on the basis of price more difficult, integrated marketing communications (IMC) has been identified as the 'new frontier' for effective differentiation. Research identifying roles and functions of IMC has primarily been...

Persistent link: https://www.econbiz.de/10009484349

Stakeholder management capability: Exploring the strategic management of dissenting stakeholder groups

Wickham, MD; Wong, TL - 2009

normative models of stakeholder management to explore the implications of stakeholder conflict management and the development of … stakeholder management capabilities. This paper undertakes an analysis of the regional Tasmanian state governments approach to the … management of dissenting stakeholder groups towards a controversial retail development. The paper provides a discussion of the …

Persistent link: https://www.econbiz.de/10009484384

The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China

Wickham, MD; Wong, TL; O'Donohue, W - 2011

have been calls for researchers to go beyond identifying the benefits of effectivebrand equity management to explore how … development of the antecedent resources andcapabilities associated with brand equity management across national borders into China. …

Persistent link: https://www.econbiz.de/10009484388

An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster

Wickham, MD; Hall, LE - 2006

Changes in global marketplace dynamics necessitate that marketing communications strategies be more effective and efficient if a firm's message is to influence purchase decisions. The basic premise of the integrated marketing communications (IMC) approach is that, through the coordination of...

Persistent link: https://www.econbiz.de/10009484392