Fadairo, Muriel; Lanchimba, Cintya; Windsperger, Josef - Groupe d'Analyse et de Théorie Économique Lyon … - 2015
Multi-unit franchising (MUF) is a governance form inside franchising networks where the franchisor transfers to the … of MUF as compared to single-unit franchising (SUF), we study the impact of this governance form on the network …