This study examines farm market patron responses to food sampling experiences and provides a baseline of regional differences of consumer interest in various products selling in the farmers market. Results show that the sampling strategy can highly engage consumers’ attention and easy to...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. More info: www.ifama.org

According to the USDA National Nutrient Database for bison, the bison nutrient benefits include higher protein level, lower calories, lower fat, and lower cholesterol compared to various commercial meats, like skinless-chicken, beef, pork, lamb, and salmon. This study investigates how consumers...

Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...

Product sampling is a widely used strategy to introduce consumers to unusual products in an effort to build market penetration and demand. Two products that are especially popular in the mid-south of the U.S. include pawpaw fruits and sorghum syrup. This study examines regional differences of...

The ultimate objective of commercial horticultural activities is to satisfy the needs of the final consumer. Consumer demand for novel plants drives the ornamental plant industry. Therefore, dispersal of native and invasive horticultural plants can be understood by considering the...

This study utilized and compared hypothetical conjoint analysis and non-hypothetical experimental auctions to elicit floral customers' WTP for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable containers but the...

This study investigates heterogeneous consumer preferences for nano-food and genetic-modified (GM) food and the associated benefits using the results of choice experiments with 1117 U.S. consumers. We employ a mixed logit model and a latent class logit model to capture the heterogeneity in...