Katare, Bhagyashree; Yue, Chengyan; Hurley, Terrance M. - Agricultural and Applied Economics Association - AAEA - 2013
Using eye-tracking technology and experimental auctions, this paper evaluates the impact of information from various sources on consumers’ real willingness to pay (WTP) for nano-packaged food products with varying shelf-lives. Information about the risks and benefits of nanotechnology in food...