Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …

marketing strategies and develop better policies to promote the use of private retail sales portals. This research also provides …

major Asian markets have not devoted adequate thought to their service culture and internal marketing strategy. With overall … pressure on marketing to attract and retain valued customers. In light of these developments, we review five key challenges to … internal marketing practices for casinos in Macau and Singapore: culture, climate, recruitment, compensation and training. …

conducting marketing activities. However, the extant privacy literature has found conflicting results regarding the effectiveness …

hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to …

can use this information to develop specific marketing campaigns geared towards their green consumers. Future research …