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The brand-personality of three categories of drinks in Australia
Liang, Johan; Lee, Wai - 2010
This study focuses on the 42 traits of brand personality (Aaker 1997) of nine drink brands spanning across three drink segments - fizzy drink, mineral water and energy drink, and measure the congruity of the brands' personalities (five dimension) to the consumer (drinker) of those brands. Based...
Persistent link: https://www.econbiz.de/10009434878
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New variational Bayesian approaches for statistical data mining : with applications to profiling and differentiating habitual consumption behaviour of customers in the wireless tel...
Wu, Burton - 2011
This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...
Persistent link: https://www.econbiz.de/10009438102
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Consumer behaviour and satisfaction
Dubelaar, Chris; Wahyuningsih, - 2004
This study investigates customer satisfaction using a market segmentation approach. Yet emerging customer satisfaction …
Persistent link: https://www.econbiz.de/10009441609
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TRUFFLE CCONSUMER AND BUYNG BEHAVIOR CHARACTERISTICS AND SEGMENTATION
Lehota, Jozsef; Komaromi, Nandor - 2008
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
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Differentiation of services to achieve competitive advantage - Airlines meeting the needs of the physically challenged persons
Rahman, Md. Shafiqur - 2011
Product differentiation is a competitive business strategy whereby firms attempt to gain a competitive advantage. Airlines have employed several differentiation strategies to gain a competitive advantage over other airlines in order to better position their products. People with disabilities,...
Persistent link: https://www.econbiz.de/10009475305
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Who wants a relationship anyway? Conditions when consumers expect a relationship with their service provider
Danaher, P. J.; Conroy, D. M.; McColl-Kennedy, J. R. - 2008
Prior research suggests that consumers may vary in the degree to which they wish to engage in a relationship with their service providers. The authors identify previously found and new factors that influence whether consumers expect a service provider to form a relationship with them. The...
Persistent link: https://www.econbiz.de/10009448605
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Improved understanding of tourists’ needs – cross-classification for validation of data-driven segments
Dolnicar, Sara - 2005
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are … grouped only once, implicitly assuming deterministic nature of the segmentation methods applied. Once the segments are derived … decision-making: two data-driven segmentation solutions are constructed independently. Association between them is used as an …
Persistent link: https://www.econbiz.de/10009457365
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Improved understanding of tourists’ needs – cross-classification for validation of data-driven segments
Dolnicar, Sara - 2004
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are … grouped only once, implicitly assuming deterministic nature of the segmentation methods applied. Once the segments are derived … decision-making: two data-driven segmentation solutions are constructed independently. Association between them is used as an …
Persistent link: https://www.econbiz.de/10009457492
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Foreign investment in China and Qualified Foreign Institutional Investor (QFII)
Tam, O; G Li, S; Zhang, Z; Ping Yu, C - 2010
Although foreign direct investment has been flowing into China at record high levels in recent years, foreign investors were not permitted to enter the domestic Chinese shares market (A shares) until the Chinese authorities decided at the end of 2002 to allow selected Qualified Foreign...
Persistent link: https://www.econbiz.de/10009481555
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Finite sample bias of robust estimators in segmentation of closely spaced structures: A comparative study
Hoseinnezhad, R; Bab-Hadiashar, A; Suter, D - 2010
relative spatial accuracy, of such techniques in solving the emerging challenges of the segmentation of fine structures. A …
Persistent link: https://www.econbiz.de/10009481770