Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world, surprisingly little has been written about it in the marketing literature. Understanding the consumption imagery in soaps may allow marketers to assess the relevance of...

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15 Bollywood and 15 Hollywood movies from 2005 to 2009.Statistical tests showed that there were a significantly higher number of...

In this study, we seek to better understand the interest rate pass-through in five Central and Eastern European countries -- the Czech Republic, Hungary, Poland, Slovakia and Slovenia, the CEE-5. Our pass-through estimates for several retail rates are generally lower than those reported in the...

Organizational failure is an incomplete process because routines and norms persist through employee careers. Qualitative interviews with former employees from four newspapers and two investment banks, all of which are bankrupt or disbanded, demonstrate ongoing utilization of routines and ongoing...

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...

Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however...

This paper proposes a research framework on the antecedents of consumers' skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry...

This research provides some empirical findings of the relationships between the antecedents as well as the outcomes variables of consumers’ skepticism toward advertising. Consumer skepticism toward advertising is defined as the tendency toward disbelief of advertising claims (Obermiller and...

Abstract: While corporate social responsibility has gained considerable academic, corporate and media attention, is it actually becoming institutionalised as a legitimate part of business? This paper investigates the relationship between corporate social performance, reputation and conformity...

This paper investigates the relationship between social responsibility reporting and reputation at an industry rather than organisational level through a case study of the Australian banking industry. Since deregulation, the legitimacy of the social impact of the Australian banking industry has...