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~language:"und"
~source:"econis"
~subject:"HD28 .M414 no.4008-98"
~subject:"Werbung"
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HD28 .M414 no.4008-98
Werbung
Vereinigte Staaten
5
Wettbewerb
3
Betriebsführung
2
Betriebskapazität
2
Betriebsorganisation
2
Betriebsplanung
2
Verbraucher
2
Werbungsbetrieb
2
Wirtschaftliches Verhalten
2
Wirtschaftskonzentration
2
Betriebliche Anpassung
1
Einzelhandelsbetrieb
1
Industrie
1
Innovation
1
Konjunktur
1
Lizenz
1
Luftverkehrspolitik
1
Luftverkehrstarif
1
Markt
1
Mehrproduktenfertigung
1
Produktion
1
Technologie
1
Unternehmungsgewinn
1
Verbrauchsgüter
1
Werbungsmittel
1
Wettbewerbsbeschränkung
1
Wirtschaftskonzentrationspolitik
1
Wirtschaftsorganisation
1
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Article
2
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Author
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Porter, Michael E.
2
Butters, Gerard R.
1
Spence, Michael
1
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The American economic review
2
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ECONIS (ZBW)
RePEc
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1
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
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2
New developments in the theory of monopolistic competition
Butters, Gerard R.
;
Porter, Michael E.
;
Spence, Michael
- In:
The American economic review
66
(
1976
)
2
,
pp. 392-414
Persistent link: https://www.econbiz.de/10001973697
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