Yildirim, Seda - In: International Journal of Academic Research in Business … 4 (2014) 4, pp. 270-284
Business which determine the perception of its brand by consumers, will get the advantage in the competition. Todays … difference and competitive advantage is determined by brands. With brand personality studies, businesses can find out their … market position, brand perception and market share. In this context, it is aimed to determine university students’ perception …