This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...

AAMP Policy Briefing 1 January, 2010 This brief summarizes the policy implications of three thematic papers and seven country background papers prepared for the COMESA-ACTESA policy seminar on “Variations in staple food prices: Causes, consequences, and policy implications.” There is little...

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...

Formation of the Producers Export Company (PEC) in 1958 was a first attempt by grain cooperatives to develop an export merchandising program. PEC's nationwide membership had different export needs and financial resources which imposed constraints on PEC's strategy and operations. A lack of...