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Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy
Akhter, Syed - 2009
marketing mix strategies. The use of standardized strategies for these niches with different perception and behavior linkages …
Persistent link: https://www.econbiz.de/10009484546
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Promotion Dynamics
Neslin, Scott A.; Heerde, Harald J. van - In: Foundations and Trends(R) in Marketing 3 (2009) 4, pp. 177-268
Promotions affect sales after the immediate sales bump. In other words, they have dynamic effects on consumer purchase behavior outside the period of the promotional offer. The objective of this monograph is to present a comprehensive overview of the various dynamic effects of promotions. We...
Persistent link: https://www.econbiz.de/10010990858
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Analysis of Retailer Pricing in the Presence of Coupons: An Examination of Breakfast Cereal Industry
Zheng, Hualu; Berning, Joshua - Agricultural and Applied Economics Association - AAEA - 2013
compete for market share, they draw considerable in the food marketing and industrial organization literature. The objective … of this study is to examine how coupons impact retailers’ pricing decisions. Specifically, this study explores how … retailer pricing and couponing change based on competitor’s coupon issuance; and whether different types of coupons …
Persistent link: https://www.econbiz.de/10010881033
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Fish demand and supply projections
Svendrup-Jensen, S. - In: Naga 20 (1997) 3/4, pp. 77-78
Persistent link: https://www.econbiz.de/10010554032
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Price Formation in Consumer Markets
Farm, Ante - Institutet för Social Forskning (SOFI), Stockholms … - 2013
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Persistent link: https://www.econbiz.de/10010611617
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Pedaling out of poverty: social impact of a manual irrigation technology in South Asia
Shah, T.; Alam, M.; Kumar, M. D.; Nagar, R. K.; Singh, M. - International Water Management Institute (IWMI) - 2000
Persistent link: https://www.econbiz.de/10008516180
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Preferential Cattle and Hog Pricing by Packers: Evidence from Mandatory Price Reports
Ward, Clement E. - Western Agricultural Economics Association - WAEA - 2008
Preferential pricing was one of several concerns leading to mandatory price reporting. Seven years of “new” data from … mandatory reports are examined to determine if evidence exists of preferential pricing by packers for fed cattle and slaughter … hogs. Weekly data show some alternative marketing methods track closer to cash market prices than others. Some differences …
Persistent link: https://www.econbiz.de/10005039203
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Feedlot and Packer Pricing Behavior: Implications for Competition Research
Ward, Clement E. - Western Agricultural Economics Association - WAEA - 2007
Seldom are observed losing bids available in industry data. A special workshop of the Fed Cattle Market Simulator was designed to capture bids for each pen of cattle traded. Data enabled identifying buyer and seller behavior in the price discovery process, both before and after imposed mergers...
Persistent link: https://www.econbiz.de/10005500244
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Clearance Pricing and Inventory Policies for Retail Chains
Smith, Stephen A.; Achabal, Dale D. - In: Management Science 44 (1998) 3, pp. 285-300
Clearance pricing and end of season inventory management are challenging and important problems in retailing. Sales … time to react to observed sales, and pricing errors result in either loss of potential revenue or excess inventory to be …
Persistent link: https://www.econbiz.de/10009191626
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An Analysis of the Recent Evolution of Mali’s Maize Subsector
Diallo, Amadou Sekou - Department of Agricultural, Food and Resource … - 2011
maize in Mali, the organization of the marketing channels and players, and the characteristics of the main consumption …
Persistent link: https://www.econbiz.de/10008866190